“Regular people working really hard”
Field Notes as a brand values nostalgia, and honoring the past. It's all about patina. The more used a notebook, the more it's been loved.
The patina tells a story. Field Notes is about little moments of joy, delight, and surprise. It's a celebration of honest, everyday people.
Field Notes was inspired specifically by old dime novels and memo books handed out by seed companies as advertisements. They have a page on their website that highlights Aaron Draplin's collection of these books. This is where my idea came from.
The patina tells a story. Field Notes is about little moments of joy, delight, and surprise. It's a celebration of honest, everyday people.
Field Notes was inspired specifically by old dime novels and memo books handed out by seed companies as advertisements. They have a page on their website that highlights Aaron Draplin's collection of these books. This is where my idea came from.